DYPDC Students – Ready to change the face of transportation

Mar22
2012 Leave a Comment Written by admin

It’s considered a once-in-a-lifetime opportunity when a design student gets to work with one of the top automotive brands in the world. DYPDC’s design students have just had one such opportunity. They recently worked on a project for one of the most successful brands of General Motors.

All our senior postgraduate students worked on their individual projects. The brief given to them was to design a small, B-Segment car for India for the year 2020-25. In all 20 models were presented, out of which 3 models were shortlisted. Finally, one model was chosen for further development. The selection committee included industry experts and academicians like, Dilip Chhabria (who needs no introduction), Matteo Conti from Northumbria, UK, and Elmer Grondelle from Delft University of Technology, Netherlands.

Please find below a brief bio of Elmer and Matteo

Elmer holds a BA from the Dutch Royal College of Art, an IT degree and an MBA in Design Management from the University of Westminster. Elmer has over 25 years of experience in Automotive Design and the Design of Design processes in a range of automotive companies such as Ford, BMW, Lamborghini, Kymco and Hyundai. Currently he freelances as a Strategic Automotive Designer and has a position at the Faculty of Industrial Design of Delft University of Technology where he teaches Automotive Design and Strategy, and is the program manager for Advanced Automotive Design.

Matteo has been a senior lecturer in Transportation Design at Northumbria University. During this time he also led the course between 2005 and 2007 before being also involved in the teaching provision of the Design for Industry course. This Italian bi-lingual academic has been creating various successful industrial partnerships with prestigious design consultancies (Concept Group International, Drive, Iveco, Jaguar, Pininfarina, Stile Bertone, and Visteon) over the years to carry out collaborative projects and secure student placements.

Matteo is a specialist in transportation design practice and in the area of low carbon vehicles (LCVs) as he is the Lead Design for the High Value Low Carbon (HVLC) R&D unit at Northumbria University. His previous engineering background working in robotics is particularly useful in the development of LCVs as he aims to produce proof of concepts, prototypes and pre-production designs. HVLC’s operating model is enabling Matteo’s development of ongoing industrial and academic collaboration, new postgraduate curricula, and commercial value for business both through contract research and CPD.

The PG final year students are now busy designing the interiors of the chosen model, plus are also continuing with their personal project. The theme for the personal project is to answer transportation needs for the year 2020. Students are free to design models for public/personal transportation.

These are such exciting times at DYPDC. Our students are well on their way to changing the face of transportation in India.

Posted in DYPDC 2012

DYPDC Car Design Contest 2012

Jan23
2012 Leave a Comment Written by admin

CONTEST BRIEF

What
The 2012 edition of DYPDC Car Design Contest 2012. We are looking for the smartest, brightest, craziest designs.

About the Contest
For this year’s contest we have included 4 briefs. Participants can send in their entries for multiple categories. The idea behind the competition is to offer you a platform to share your work with a large number of people.

Contest Brief
– Design a futuristic car for Bond Girl.
– Design a new eco-friendly public transport for India that would become a prominent symbol of India. It could be a taxi, auto-rickshaw or something else.
– Design a 2-seater vehicle that can ply on the road and in the sky.
– Design a F1-car inspired vehicle.

Upload your designs for the briefs given above. We are looking for designs that will knock us over. We aren’t looking for detailed designs or technical information.

CONTEST RULES

– All entries must be an original concept for the given briefs. You will have to sign a disclaimer saying the work is yours and you have every right to submit it for the competition.

– Each entry must include 3 sketches, which give a visual impression of the concept for the given briefs. The sketches should demonstrate front, side and back views.

– Each entry must include a brief written explanation behind the concept. Concepts could be hand drawn or can be digitally done.

– Use normal A4 size page, portrait format.

– All entrants must be over 18 and under /or 27. participants, if found above the age limit will be disqualified.

– Entries must be in English.

– The decision of the jury will be final and binding.

– All information will be uploaded on the contest website. Participants are advised to regularly check the website for any updates. No contest-related correspondence will be entertained from the participants.

– All submissions will become the sole property of DYPDC and DYPDC can publish, exhibit or promote the contents of the submission wherever they wish without seeking any permission. However, the participant will continue to hold the copyrights of his/her work.

– The prize winners should make their own personal arrangements in regards to transportation and accommodation to come to Mumbai or Pune to collect their award. He or she will be notified in advance.

ELIGIBILITY
This competition is open to students in the age group of 18 to 27 only. Participants should have completed their 12th standard (or are about to) or could be in the final year of graduation. Even those who have freshly graduated are invited to participate.

IMPORTANT DATES
January 07 – Contest commences.
May 31 – Deadline for entries.
June 30 – Counting of votes. Top 50 chosen. Judging commences.
Aug 01 – Winners revealed.

JUDGING PROCESS

The judging process will be in two phases

Phase – I: Jan 07 – May 31, 2012
The first phase that will run from Jan 07, 2012 to May 31st, participants are to design their vehicles and upload them on the DYPDC Contest site. Your designs will then be up for a public voting. Based on the final vote count, top 50 entries will be chosen. So spread the word and get all your friends to vote for you. Dates for voting will be announced soon.

Phase – II: June 30 – July 31, 2012
During the second phase (after top 50 have been chosen), i.e. from June 30th, 2012 to July 31st, an eminent panel of judges will pick 3 winners for the first, second and third positions.

FORMAT AND SIZES
– Designs could be hand drawn or can be digitally done.
– Use normal A4 size page, portrait format.
– Each entry” must include 3 sketches, which give a visual impression of the concept for the given briefs. — The sketches should demonstrate front, side and back views.

PRIZES TO BE WON
– First prize winner takes home a fabulous Ipad.
– Second prize winner will own an awesome Samsung Tab.
– Third prize winner will be able to groove with his new Ipod.

PUBLICITY AND EXPOSURE
The winners are in for a real treat. They will receive exposure and publicity through media publications and the DYPDC -website. This is a great platform for young, aspiring automobile designers. And what a way to launch your career!

For more information or to register for the design contest, visit http://www.dypdc-contest.com/index.php

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Automotive Sketching Workshop in IIT Mumbai

Jan12
2012 Leave a Comment Written by admin

DYPDC faculty had a great time at Techfest 2012 that was organized by IIT Powai. As part of this annual event, they had invited us to conduct an Automotive Sketching Workshop. Mr. Emanuele Nicosia conducted the session and was assisted by Dominique Taffin and Mizhuo Tomita. What was wonderful to see was the tremendous enthusiasm the 100 odd students from various parts of the country displayed. They also demonstrated a great desire to learn automotive sketching. It was also wonderful to see the number of female participants, who showed an equal amount of skill and passion to learn this art form.

All participants had a great time learning from the DYPDC faculty. What fascinated them the most was the improvement they noticed in their sketching skills before and after Mr. Emanuele taught them the tricks and tips to make better sketches. They left the session with the confidence that they too can improve their sketching skills if they put their hearts to it and practice regularly.

A little about our faculty

Emanuele Nicosia:

Emanuele Nicosia graduated from the Royal College of Art in London in 1976 and has more than 30 years of experience in designing production and concept cars for worldwide car industries using Italian creativity and designing concepts.

During his stint with Centro Ricerche Pininfarina, he worked with some of the world’s most renowned brands, including, Ferrari, Alfa Romeo, Jaguar, Peugeot, Cadillac, and Honda. Presently, he heads the Automobile Design program at DYPDC Center for Automotive Research and Studies.

Dominique Taffin:

He is a graduate of ECAL Art School, Lausanne, Switzerland and has over 25 years of experience in industrial and transportation design. He has an extensive experience in innovation, product development and project management, ranging from retail and interior architecture to yacht design as well as automotive design assignments, having worked with organizations such as GM, GE, MCC, Mazda, Benestoyachts and others. Some of his awards include, GM Chairman’s Honours Award for New Car Concepts and patents, GE Plastics Management Awards and patents.

Mizhuo Tomita:

She graduated from Waseda University, Japan, and went on to work with Creative Box, Inc – The Advanced Study Design Studio of Nissan Motor Company Ltd, where she was in charge of Project Management, Strategy, Concept Development of Various Show Cars that were presented at various important motor shows; Internal Advanced Study, Next Model Study, and Contextual Trend Study. After quitting Creative-box, she moved to Switzerland, where she worked as a Project Planner, Conceptor and Coordinator at DSN (Design Service Network s.a.). Since the year 2007, she has been with Bee Studio s.a.s. in Turin, Italy, and has collaborated with automobile giants such as, Subaru, Nissan, Honda, Daihatsu, Centro Ricerche Fiat, Martini and several others.

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Inspiration Week

Dec23
2011 Leave a Comment Written by admin

What an absolute stunner of a week we’ve had. The Inspiration Week, as we termed it, was just that and some. The idea behind this week was to broaden the minds of our students and inspire them. We invited achievers from various walks of life to our campus to share their inspirations and motivations with our students, thereby stirring creative thoughts and ideas in their minds. Our aim was to make them realise that creativity and inspiration can come to different people in different ways. And that they should be open enough to realise that, for example car and product designers have used nature and people and their own experiences to come up with extraordinary designs. We wanted our students to realise that creativity has no boundaries and that apart from polishing their own craft, they should explore other aspects of their personality to keep producing fresh and contemporary designs.

During the Inspiration Week we had a singer, cartoonist, film maker, and some leading designers. The sessions left the students mesmerized and asking for more. So keen and inspired were our students that they have already started inquiring when are we holding this event again. We wrapped up the week with students filling the walls with graffiti. Given below are profiles of those who graced our campus during the electrifying Inspiration Week:

James Woudhuysen
James Woudhuysen is Professor of Forecasting and Innovation at De Montfort University, Leicester. A St Paul’s School scholar and physics graduate, he has a knack of registering trends before other people, and offering counter-intuitive proposals on what to do about those trends.

Prasad Boradkar
Prasad Boradkar is an assistant professor in the School of Design at Arizona State University in Tempe. He holds degrees in industrial design and mechanical engineering, and has held positions at the Delft University of Technology in the Netherlands as well as ITT Technical Institute in California. At ASU, Prasad teaches studio, design history, and materials & processes at the undergraduate level, and a graduate course on design and cultural studies. The central objective of his research activities is to perform critical cultural analyses of objects, thereby expanding their accepted meanings in industrial design discourse.

Ashish Deshpande
Ashish Deshpande is the founder director & principal designer of Elephant Strategy + Design. He’s an Industrial Design Graduate from the National Institute of Design, Ahmedabad and specialized in Product Design.

Raju Sutar
Raju Sutar graduated G. D. Art (Drawing and Painting) from Abhinav Kala Mahavidyala, Pune specializing in portrait painting in the year 1992. He has held several art exhibitions, and drawing and painting workshops. Presently, he is a curator at Waves Art Gallery, which in the last four years has come to represent quality art and has caught the attention of collectors, artists and patrons. In being associated with respected names such as Shergil, Subramanyam, Husain and Souza among others, the gallery has also become a sustainable platform for young artists.

Ashok Panwalkar
Ashok Panwalkar, Founder & Creative Director of 3F Design has to his credit a Post Graduation in Industrial Design from IIT Powai and a long innings of 27 years at Philips Design ( Design division of Global Philips Electronics company). Now with 3F Design he applies his creative capability, diverse design experience & sense of humor to create interesting Fun Accessories for home & beyond. Leveraging on his professional experience, passion for design & urge to give something uncommon to the people he decided to launch new range of unusual products for people to bring fun & humour in their respective Spaces. He’s trying to address the issues of the mounting stress, in today’s date by designing Home accessories which he calls ‘Fun Accessories’.

Aparna Panshikar
Having been born in a family renowned for its passion and achievements in various forms of performing arts, Aparna had an early introduction to Indian (Hindusthani) Classical music. Her first Guru, late Pandit Bhaskarbua Joshi was a direct disciple of the late Pandit Ramkrishnabua Vaze, who was a well-known and leading singer from the Gwalior gharana. The Gwalior gharana is considered to be the source from which all the other gharanas of Hindusthani Classical music have evolved. Aparna is currently training under her mother, Smt. Meera Panshikar who is a direct disciple of Padma Vibhushan Ganasaraswati Smt. Kishori Amonkar.

Vaijnath Dulange
A graduate of G. D. Art, Mumbai, Vaijnath Dulange, is a well-known cartoonist, and has worked as an artist with Ajanta, Marathawada, Lokmat, Tarun Bharat and several other Newspapers. Over the past 18 years, he has been contributing to the cartoon column “Kay Sangata” published in the daily Sakal. He has also given several lectures and demonstrations on Cartooning and held workshops on cartooning all over Maharashtra.

Omkar Barve
Omkar Barve was chief assistant with film maker Umesh Kulkarni on his two acclaimed movies, Vihir and Deool.

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Automotive Sketching Workshops are Back!

Nov23
2011 Leave a Comment Written by admin

Do you wish to sketch like pros?
Do you want to learn tips and tricks of the craft?
Do you want see your super-cool ideas magically come to life on paper?

Then this workshop is perfect for you.

DYPDC’s Learn from the Masters automotive sketching workshop is a day-long workshop where our expert faculty will take you through the basics of automotive sketching: right from the process of car design to car segments to perspectives, volume, balance, shading, and a lot more. Our wonderful faculty will coach you one-on-one, and teach you quick tips and tricks to master the art of sketching and ways to get progressively good at it.

This focussed workshop will equip you with the skills and confidence that will help you build great portfolios and prepare you for an exciting career in automobile design.

Who’s Eligible?

Apart from having a burning desire to be an automobile designer, the participant should have cleared his 12th standard, or should be in his or her final year of graduation or have completed his graduation.

Duration and Venue

• The first workshop will be held in Pune at the DYPDC Campus

• More workshops will be held in major cities across India. Last year we successfully conducted these workshops in 8 cities including, Mumbai, Pune, Delhi, Bangalore, Ahmedabad, Chennai, Indore and Kolkatta.

• Information regarding venue and time will be provided to you in due course, after registration.

• All stationary items required for the workshop will be provided by DYPDC

• A certificate of participation will be presented to all the participants.

• Tea/coffee, snacks and lunch will be provided.

Cost

A nominal fee of Rs. 1000 will be charged per participant. For working professionals the fee is Rs. 2500. The fee needs to be paid in advance either through a cheque or a demand draft, the details for which will be provided to you, and will include cost of the workshop, certificate, lunch, tea/coffee and snacks.

Please note that if a participant applies to the undergraduate or postgraduate program in automobile design at DYPDC, the workshop fee will adjusted against the DYPDC application fee.

Registration

If you wish to be a part of this exciting workshop, register your interest by calling us on 020 – 3061 0506/7/8 and speak to Raman or Kailash.

Hurry, we only have limited seats!!

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DYPDC’s Learn from the Masters Workshop

Nov23
2011 Leave a Comment Written by admin

DYPDC’s Learn from the Masters day-long automotive sketching workshops were conducted in 8 cities, such as Mumbai, Pune, Delhi, Chennai, Bangalore, with the idea of teaching participants the basics of automotive sketching: right from the process of car design to car segments to perspectives, volume, balance, shading, and a lot more. The sessions concluded with the evaluation of participants’ work.

These focussed, one-of-a-kind workshops were aimed at equipping students with the skills and confidence to build great portfolios, and give them a little taste of the exciting lives of automobile designers. Our expert faculty coached the students one-on-one, and taught them quick tips and tricks to master the art of sketching and ways to get progressively good at it.

The idea for such a workshop came about when most of our applicants expressed apprehension regarding their sketching skills.

Some applicants said: “I would love to be an automobile designer. I breathe, talk, sleep cars, but my only problem is that I’m slightly weak when it comes to sketching.”

Others said: “I have the ideas in my head but I can’t translate those ideas on to paper.”

This posed a concern for us. On one hand we needed students with such a burning desire to be automobile designers, but on the other hand we couldn’t admit students with average sketching skills. The answer lay in our desire to teach them, to give them the tools and to see if they could cope up. They did. The workshop results were amazing. We were thrilled to see their faces when they gave shape to the ideas in their heads.

One of the reasons these workshops were a great success was because of what the participants took away with them: the confidence to sketch well and a sense of accomplishment. The high point for them was the drastic change in their sketching output, the before-after results. It was also exciting for them to be among people who spoke their language, perhaps for the first time in their lives. They felt the energy of this collective passion and enthusiasm for automotive design.

So those who have been constantly emailing or calling us to inquire about the future workshops, get ready to unlock the designer in you. We will soon conduct several sketching workshops across the country. Get in touch with us to know eligibility requirements, registration process, workshop fee etc.

On a special request, we also conducted sketching workshops for reputed schools like IIT, Mumbai and VIT, Vellore.

For more details call us on 020 – 3061 9507/8 and speak to Ramandeep or Kailash, or email them at Raman@dypdc.com or kailash@dypdc.com respectively.

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TEKNOMOTIVE (Italy) – exhibition on materials, technologies, and components

Oct21
2011 Leave a Comment Written by admin

TEKNOMOTIVE, is the only exhibition in Italy with an international character dedicated to materials, technologies, and components for the transport industry. The event will be held from 20 to 22 October 2011 in Brescia (Italy).

The event will have put on display for materials, technologies, plants and equipment, prototypes, models, semi-finished products, accessories, and components for the transport industry for the automotive, commercial and industrial transport, rail, marine, aviation and special vehicles sectors.

Leading companies in the sector are supporters of Teknomotive, like Alcoa, Ansaldo Electric Drives, Camozzi, COBI Meccanica, Comau, Constellium, Continental, CRF-Centro Ricerche FIAT, Cromodora Wheels, Eural Gnutti, Gruppo Brescia Mobilità, Iveco, Metra, OMR-Officine Meccaniche Rezzatesi, Streparava, SSAB, SKF and VM Motori.

Mr. Hrridaysh Deshpande, Director of DYPDC Center for Automotive Research and Studies was specially invited by Teknomotive to give a presentation on “Automotive Industry in India: Present & Future”. This only goes to show the global relevance of India and it’s booming automotive market.

Hrridaysh Deshpande

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Redefining Transportation

Oct20
2011 Leave a Comment Written by admin

Redefiningtransportation.com was started by “Project Pune” – an international group of master students of design at Aalto university, Finland. Their brief was to overcome interculturalized transportation challenges. DYPDC Center for Automotive Research and Studies, Pune also played a tiny part in the development of this project.

Their aim is to work towards sustainable transportation, and wish to work on global transportation issues with students and colleges from around the world.

The idea behind designing a vehicle for Pune was:

“Influences of big cities traffic has gone global, and we recognize many fails in the western cities traffic outcomes. When one makes a mistake, it’s considered reasonable to be open and suggest others not to fall in the same trap.

A starting shot was professor Eero Miettinen’s (Aalto University) contacts with DYP-DC. Pune has faced a very fast growth during the past few decades, and is at the moment lacking a good public transportation. Some aspects of the city structure also makes the upcoming design concepts adaptable to many other cities.

Through this project we hope to learn something about globalized design processes / designing for unfamiliar ground.”

For more information about the project, please visit http://www.redefiningtransportation.com/

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Platform India

Oct13
2011 Leave a Comment Written by admin

We, at DYPDC Center for Automotive Research and Studies, Pune, had the pleasure of interacting with an Italian business delegation during their visit to India. This delegation is being organized by UCIMU-SISTEMI PER PRODURRE (The Italian Machine Tools, Robots and Automation Manufacturers’ Association) and ASSOCOMAPLAST (The Italian Plastics and Rubber Processing Machinery and Moulds Manufacturers’ Association). They visited DYPDC on October 13, 2011, to know more about the kind of programs we run, the kind of things we do and were visibly impressed. We had a very fruitful discussion regarding prospects of working together in the future.

UCIMU-SISTEMI PER PRODURRE and ASSOCOMAPLAST launched earlier this year, an innovative project named PLATFORM INDIA, coordinated by Professor Luigi Serio of the Economics and Business Management Department of the University “Cattolica” in Milan. It is at the back of this Project that this visit to India becomes an important one to them.

This Project’s main goal is to support ASSOCOMAPLAST and UCIMU-SISTEMI PER PRODURRE member companies in creating an on-site system of trade and production to replicate the successful “Made in Italy” model, and strengthening the reputation of Italian technology in India. India is a preferred market due it’s fast developing market, characterized by interesting perspective potentials.

The delegation is in Pune between 10th till 14th October 2011 to delve deeper into the Indian business environment and to better understating the developing guidelines, the cultural aspects, the industrial and social background characterizing the “way of doing” of already active sector companies, banks, legal offices, etc.

The visiting companies included:

1.BLM SpA
2.BRAGONZI SpA
3.CMS GROUP
4.LOSMA SPA
5.MILLUTENSIL SRL
6.MOLEMAB Srl
7.OMERA SRL
8.SACMA MACCHINE PER LAMIERA SpA
9.ZANI SpA

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Dutch Automotive Business Delegation

Oct05
2011 Leave a Comment Written by admin

Adding to the long and illustrious list of professionals from the industry and academia who have visited DYPDC Center for Automotive Research and Studies, are Mr. Harm Weken (Chairman, Fier Automotive) and Mr. Leo Franssen and Mr. Ernst Gleijm (Innovam). Please find below more information about the companies these gentlemen represent.

FIER Automotive

Harm & Hrridaysh

FIER Automotive (FIER) is a management consultancy and business development company, focusing on the automotive manufacturing industry and the automotive retail industry. By working with specialist partners worldwide, FIER is able to offer support for your internationalization plants in Western and Eastern Europe, Asia and North America.

Services offered :

New business developments
FIER assists businesses in the automotive industry with implementations in the field of innovation, business development, market access and internationalization. FIER assists companies in underpinning their plans in the form of market research, economic feasibility studies and business planning.

Industry networks and events
Thanks to close involvement in a wide range of automotive network initiatives in European countries, FIER can call upon broad-based experience in the creation of industry clusters and project-based cooperative ventures between businesses in the automotive sector. In line with this experience, FIER is increasingly involved in the organization of trade delegations, international automotive trade fairs and conferences, globally.

Subsequently, FIER is also one of the driving forced of EASN (European Automotive Strategy Network).

INNOVAM

From left to right: Leo, Hrridaysh and Ernst

Innovam was founded in 1948 by Dutch branch organization BOVAG. For over 60 years, we have been the main provider of both technical and non-technical after-sales, sales & management, product launch training and educational programs in the Dutch automotive sector. Innovam operates in both the vocational education field and is involved in re-training already skilled mechanics.

We are also the main certification institute for the Dutch government in the automotive sector and carry out governmental tasks and educational projects for several ministries, including accreditation and assessment/quality guarantees for companies, the development of a qualification structure and the education and certification of car safety assessors and driving instructors.

Products and Services

– Technical/management training (classroom, e-learning, TrainTheTrainer programs, courseware development)

– Didactics and educational product development

– Assessments / examinations

– Support learning master (apprenticeship system)

– Recruitment (apprenticeship system)

– Learning instruments (books and digital info)

Our association with the industry and academia will continue in the future, making us an all-round institution of higher learning and research in the automotive field.

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