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Posts in category February 2011

DYPDC is highly specialized and goal oriented institute for automobile design

Feb25
2011
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Tell us a bit about your background. What you’ve been doing? What you intend to do in the future?

I am an Assistant Professor in Dept. of Design, IIT Guwahati. I teach Ergonomics and Human Factors to UG and PG students. I joined IIT Guwahati in March 2010. Before joining in IIT, I worked as a research fellow in Ergonomics Lab, DIPAS, DRDO, Delhi for five years. During my stay in DIPAS, I acquired research experience in the field of military ergonomics and gained expertise in ergonomic evaluation of products and workstations using digital human modeling softwares.

I received my Ph.D. in Physiology from the Bharathiar University, Coimbatore, T.N., India in Sept’ 2009 for the thesis entitled ‘Ergonomic Studies of Some Basic Human Performance Resources in the Design of Different Indian Military Workstation in Virtual Environment’. I earned M.Sc in Physiology with specialization in Environmental Physiology from University of Burdwan, West Bengal, India in the year 2003. I was awarded with Post Graduate Diploma in Human Resource Management by Pondicherry University in 2008.

Besides regular teaching activity, I am also continuing my research work. Ph.D student and PG students are enrolled under my guidance for their thesis work. In future, I want to strengthen my research in cognitive aspects of automobile design, particularly in information processing (visual, auditory, tactile etc.).

What does design mean to you?

Being a faculty and researcher in ergonomics/human factors, I feel that design is a co-ordinated approach towards better object/facility or service to satisfy human needs (physical and cognitive). There is more consideration of co-ordinate geometry and human perceptions in design.

What’s the scope of automobile design in India?

India is a country with a large population. There’s a big market out here. Indian people vary widely in their anthropometry and morphology due to mixture of various races in the population. There are also huge variations in their culture, religion, economic status, climate etc. All these factors influence the design of vehicle for them. Hence, I believe that there is enough scope of working in the field of automobile design in India.

Tell us a bit about your experience during conducting workshop at DYPDC College?

It was a nice experience to conduct the week long workshop on ‘Human Factors/ Ergonomics in Automobile Design’. I covered basic ergonomic principles in design to applied human factor issues in the automobile sector. Besides power point presentations, different assignments were given to the students for a hands-on experience in applying percentile anthropometric data, strength data, joint mobility values etc. in vehicle design, use of various reference points and standards for automotive packaging, analyzing view fields/visual obstruction, defining reach zone and subsequently positioning various controls, providing clearance spaces, assuring comforts in terms of single/multiple body joint angles etc. Demonstration on application of digital human modeling softwares in ergonomic evaluation of vehicle workspace was given for making the workshop more interesting and understandable.

All the participants were highly enthusiastic and some of them really performed well. I was extremely happy with the feedback from them. I am also thankful to all the faculty members and staff for their cooperation and help. It helped me conduct the workshop successfully. I want to convey my sincere thanks to Director, DYP-DC college for inviting me for conducting the workshop and providing me with all the facilities.

What are your thoughts about DYPDC College? About what it is trying to achieve?

DYP-DC Center for Automotive Research and Studies is a highly specialized and goal oriented institute for automobile design. They are developing sound infrastructure for laboratories/studios. Renowned faculties from premier institutes and experienced designers from industries in India and abroad are engaged here as fulltime or visiting faculty. So, it is becoming a global school. Moreover, partnership with the industry is extending job opportunities for students.

I hope in the near future, this institute will take the leading role in the automobile sector in India.

Tagged design school, dilip chhabria, DYPDC, DYPDC Center for automotive research and studies, DYPDC College, Ergonomics, global school, human factors, IIT guwahati, sougata karmakar, workshop

Maruti Suzuki to supply A-star to Volkswagen for modifications

Feb23
2011
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Maruti

Maruti

India’s largest automobile company Maruti Suzuki will supply its latest compact car A-Star to Volkswagen AG . The car, which will undergo some modifications and design changes, will be sold in India and Asian markets under a new brand, according to senior officials in the automobile industry.

The agreement to supply A-Star, Suzuki’s fifth global model after Swift, Ritz, SX4 and Grand Vitara will be inked soon. Volkswagen holds 20% stake in Maruti’s parent company Suzuki.

Volkswagen’s decision to choose A-Star comes after two years of Maruti’s success of supplying A-Star to another Japanese carmaker Nissan Motors, which re-badges the same car as Pixo for sales through its own network in Europe. A-Star sold as Alto in overseas markets is exclusively made by Maruti Suzuki at its Manesar plant in Haryana. It’s a futuristic product specifically developed by parent Suzuki Motor Corp (SMC) for developed markets meeting all its stringent crash safety tests, emission norms and environment regulations.

Maruti’s engineering team would work closely with VW to tweak the car as per its global market needs, said a senior official from the automobile industry. “There could be some changes in the basic design though the overall technical specs won’t be altered,” the official added.

Tagged india's largest automobile company, latest compact car, maruti suzuki's fifth global model, Tags: A-star, volkswagen AG

Hyundai to Launch 6 New Models in 3 years, spend Rs 200 cr on ads

Feb08
2011
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Hyundai Motor India on Tuesday said it will launch at least six new models in the next three years as it looks to enhance its position in the domestic car market.

The company, which today became an official partner for International Cricket Council (ICC), will also be spending Rs 200 crore in the next five years on advertising and promotions.

“Starting from this year, we are looking at launching two new models every year in the next three years,” Hyundai Motor India Ltd (HMIL) Director Marketing and Sales Arvind Saxena told reporters here.

This year the company will launch two new models, he said without specifying details. The company is the second biggest car maker by volume in India after Maruti Suzuki.

Besides launching new models, Saxena said the company will be intensifying campaign and promotions, specially around the ICC World Cup, which is scheduled to be played in the sub-continent. “In the next five years we will spend roughly Rs 200 crore on campaigns across the board, including the partnership with ICC,” he said.

While HMIL will be the official partner for the mega cricketing event being held from February 19 to April 2, its parent Hyundai Motor Co has become the exclusive car partner for the global cricket body from 2011-2015.

Saxena said HMIL is looking to extract the maximum mileage out of the world cup to enhance brand image as well as push sales. “While it is difficult to put a number as to how much sales we would achieve during the world cup, the event gives us an opportunity to cut across customer segments as cricket is universal in India,” he said.

HMIL, which sold a total of 6 lakh units in 2010 is targetting sales of 6.3 lakh units this year, he added.

Commenting on its sports utility vehicle Santa Fe , he said the company has closed bookings for the vehicle and may re-open them by March-end or April beginning. “We have bookings for 600 units and will be delivered by May,” he added.

On the export front, Saxena said last year the company had clocked 2.47 lakh units. “With Europe, our biggest market, yet to recover we expect similar export numbers this year,” he said, adding the company is not exploring new markets as it is already present in over 115 countries.

Tagged 200 crore, ads, DC, dilip chhabria, dydpdc college, DYPDC, economic times, hyundai, hyundai motor india, ICC official partner, new models, Pune, sales

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Maruti Suzuki to supply A-star to Volkswagen for modifications

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