Posts in category DYPDC 2012

DYPDC Students – Ready to change the face of transportation

Mar22
2012 Leave a Comment

Written by admin

It’s considered a once-in-a-lifetime opportunity when a design student gets to work with one of the top automotive brands in the world. DYPDC’s design students have just had one such opportunity. They recently worked on a project for one of the most successful brands of General Motors.

All our senior postgraduate students worked on their individual projects. The brief given to them was to design a small, B-Segment car for India for the year 2020-25. In all 20 models were presented, out of which 3 models were shortlisted. Finally, one model was chosen for further development. The selection committee included industry experts and academicians like, Dilip Chhabria (who needs no introduction), Matteo Conti from Northumbria, UK, and Elmer Grondelle from Delft University of Technology, Netherlands.

Please find below a brief bio of Elmer and Matteo

Elmer holds a BA from the Dutch Royal College of Art, an IT degree and an MBA in Design Management from the University of Westminster. Elmer has over 25 years of experience in Automotive Design and the Design of Design processes in a range of automotive companies such as Ford, BMW, Lamborghini, Kymco and Hyundai. Currently he freelances as a Strategic Automotive Designer and has a position at the Faculty of Industrial Design of Delft University of Technology where he teaches Automotive Design and Strategy, and is the program manager for Advanced Automotive Design.

Matteo has been a senior lecturer in Transportation Design at Northumbria University. During this time he also led the course between 2005 and 2007 before being also involved in the teaching provision of the Design for Industry course. This Italian bi-lingual academic has been creating various successful industrial partnerships with prestigious design consultancies (Concept Group International, Drive, Iveco, Jaguar, Pininfarina, Stile Bertone, and Visteon) over the years to carry out collaborative projects and secure student placements.

Matteo is a specialist in transportation design practice and in the area of low carbon vehicles (LCVs) as he is the Lead Design for the High Value Low Carbon (HVLC) R&D unit at Northumbria University. His previous engineering background working in robotics is particularly useful in the development of LCVs as he aims to produce proof of concepts, prototypes and pre-production designs. HVLC’s operating model is enabling Matteo’s development of ongoing industrial and academic collaboration, new postgraduate curricula, and commercial value for business both through contract research and CPD.

The PG final year students are now busy designing the interiors of the chosen model, plus are also continuing with their personal project. The theme for the personal project is to answer transportation needs for the year 2020. Students are free to design models for public/personal transportation.

These are such exciting times at DYPDC. Our students are well on their way to changing the face of transportation in India.

Automotive Sketching Workshop in IIT Mumbai

Jan12
2012 Leave a Comment

Written by admin

DYPDC faculty had a great time at Techfest 2012 that was organized by IIT Powai. As part of this annual event, they had invited us to conduct an Automotive Sketching Workshop. Mr. Emanuele Nicosia conducted the session and was assisted by Dominique Taffin and Mizhuo Tomita. What was wonderful to see was the tremendous enthusiasm the 100 odd students from various parts of the country displayed. They also demonstrated a great desire to learn automotive sketching. It was also wonderful to see the number of female participants, who showed an equal amount of skill and passion to learn this art form.

All participants had a great time learning from the DYPDC faculty. What fascinated them the most was the improvement they noticed in their sketching skills before and after Mr. Emanuele taught them the tricks and tips to make better sketches. They left the session with the confidence that they too can improve their sketching skills if they put their hearts to it and practice regularly.

A little about our faculty

Emanuele Nicosia:

Emanuele Nicosia graduated from the Royal College of Art in London in 1976 and has more than 30 years of experience in designing production and concept cars for worldwide car industries using Italian creativity and designing concepts.

During his stint with Centro Ricerche Pininfarina, he worked with some of the world’s most renowned brands, including, Ferrari, Alfa Romeo, Jaguar, Peugeot, Cadillac, and Honda. Presently, he heads the Automobile Design program at DYPDC Center for Automotive Research and Studies.

Dominique Taffin:

He is a graduate of ECAL Art School, Lausanne, Switzerland and has over 25 years of experience in industrial and transportation design. He has an extensive experience in innovation, product development and project management, ranging from retail and interior architecture to yacht design as well as automotive design assignments, having worked with organizations such as GM, GE, MCC, Mazda, Benestoyachts and others. Some of his awards include, GM Chairman’s Honours Award for New Car Concepts and patents, GE Plastics Management Awards and patents.

Mizhuo Tomita:

She graduated from Waseda University, Japan, and went on to work with Creative Box, Inc – The Advanced Study Design Studio of Nissan Motor Company Ltd, where she was in charge of Project Management, Strategy, Concept Development of Various Show Cars that were presented at various important motor shows; Internal Advanced Study, Next Model Study, and Contextual Trend Study. After quitting Creative-box, she moved to Switzerland, where she worked as a Project Planner, Conceptor and Coordinator at DSN (Design Service Network s.a.). Since the year 2007, she has been with Bee Studio s.a.s. in Turin, Italy, and has collaborated with automobile giants such as, Subaru, Nissan, Honda, Daihatsu, Centro Ricerche Fiat, Martini and several others.