The seminar will be held on Monday, 19th September 2011. The seminar will be held at:

Hotel ITC Grand Central
287, Babasaheb Ambedkar Road
Parel, Mumbai 400 012

Time: 3.00 PM to 6.00 PM

Facilitated by
Sir Rodney Fitch	Context and Overview
Michel van Tongeren	Strategy
Raphael Amerongen	Retail Design Toolkit

Are you a senior retail professional looking to make your mark on the industry? Want to create successful concepts to beat stiff competition? Need to understand the economic, psychological, social and cultural factors which persuade shoppers to spend their money with you? If so, this evening seminar is a unique opportunity to acquire in a nutshell the know-how behind retail success. This Seminar is part of an Executive Master Programme Retail Design & Management. See: http://india.retaildesignmanagement.com/

CII has been proactive to promote this sector of Indian economy through its initiatives and gamut of activities. It regularly organizes CII National Retail Summit, conferences and workshops for developing knowledge and information about this upcoming sector. This seminar is the continuation of CII’s effort to promote organized retail in India.

• Retail is about communication and one on one relationships
• Retail demands always: innovation–in formats, in brand positioning and in discovering a new customer facing relevance
• Retail brands have to be distinctive, consistent and coherent within the context and the ‘zeitgeist’
• Retailing is about the three ‘F’s; Facetted, Flexible and delivered Fast

Customer loyalty and brand bonding requires alignment of the toolkits. The seminar will have the following lectures

Prof. Rodney Fitch	Retail Context And The Routes To Markets Thru Channels: Store – Online – Catalogue – Multichannel – TV direct – Off the page – Agent
Michel Van Tongeren	Strategic & Communication Design Toolkit: Globalization, Multichannel, Multi Format, Private Label, Price / value, Customer insights, Customer participation
Raphaël Van Amerongen	Retail Design Toolkit: Identity, Circulation, Adjacencies, Space Productivity, Flexibility, Modularity, Lighting, Visual Merchandising, Clarity of Offer, Differentiation against Competition

This seminar will be an interactive journey into the world of retail design and strategy.

The seminar will be extremely useful for senior executives from organizations such as multi-brand retail, FMCG, food and beverages, consumer durables, apparel, fashion, home décor, beauty care, jewellery, books etc. The seminar will also be useful for senior executives from organizations who provide support to retail industry and those who wish to transit to retail industry.

Facilitators
Rodney Fitch	CBE pp CSD pp DAD. Founded the worldwide design agency, Fitch, in 1972 and was that company’s Chairman and CEO until 2009. He is one of the worlds leading design and branding strategists and foremost retail designers. His client portfolio includes many significant global retailers and he has recently worked successfully with Indian and overseas clients in the emerging Indian retail economy.
Raphaël van Amerongen	CEO of Studio Merkx + Girod and Associate of ASWA-architects. In the mid 90’s he developed the Master course in Retail Design at the Willem de Kooning Academy in Rotterdam in response to both growing market requirements and academic questioning. For 11 years he was the managing director of this course. Currently a staff member of the School of Industrial Design Engineering, Delft University of Technology, and course director Retail Design & Management Program at TopTech.
Michel Van Tongeren	Owner, SVT Branding + Design Group. Brand strategy, concepting and design are at the core of his business. His company specializes in consumer environments and retail development. He is the author of book 'Retail Branding; form Stopping Power to Shopping Power. Tutor at the Piet Zwart Institute, Retail Design Masters Tutor at the TU Delft and TopTech, Retail Design Masters. Lecturer at many places e.g. Nijenrode University, Eurib master of design management, and international equivalents. He specializes in strategy, concepting, design for retail, consumer environments, physical or virtual.

Participation in seminar is free however prior registration is necessary.

For registration write to Kailash Srinivasan at kailash@dypdc.com

In event of unforeseen circumstances, the organizers reserve the right to change the programme content, the speakers, the venue or the date. Registered participants will be notified in advance about changes if any.