DYPDC

Master of Design - Design Driven Entrepreneurship

Course Journey:

1st Semester

Design Driven Entrepreneurship Basics

  • The semester handholds and enables you to apply the concepts learnt to realize your product/service concept or create your first startup pitch
  • Understand the overall landscape of Design Driven Entrepreneurship through studio-based learning approach.

2nd Semester

Choice Based Navigation

  • During the second semester, you can choose a total of five units from the 25 units offered* in the six principle clusters.
  • The choice based navigation allows you to pick the units that you are interested in, and develop advanced capabilities. In parallel to the chosen five units, you will also work on a semester-long studio project to create your 2nd pitch.

 

Summer Session

OPTION 1: OPTION 2:

Work on your startup/ product idea to launch into the real world at the end of the session along with mentoring from IfDE experts. You will work in a team in a dedicated co-working space for two months.

You can do a summer internship with a startup or an organization involved in product and service design/development

3rd Semester

During the third semester, students have three options:

Option 1: Choice based navigation Option 2:Qualifying project Option 3: Study abroad exchange

You can choose additional five units from the 25 units offered* in the six principle clusters. This choice based navigation allows each student to pick the units that they are interested in and / or want to develop further capabilities.

Students can take a full semester long design driven entrepreneurship project on campus. These practice studios are designed to provide the student an opportunity to practice their skills and capabilities under guidance, so that student is prepared for the final project.

Student may have an opportunity to study abroad in a programs that has an alignment with the university.

4th Semester

Students are required to take a full semester long Design Driven Entrepreneurship project.

The practice studios are designed to provide students and entrepreneurs an early stage incubator-accelerator setup, so that student teams work in dedicated co-working space for 14 weeks on their startup ideas.

Students will be mentored and will also attend master classes to hone their skills.

The practice studio will also have sessions from industry expert to fuel your creativity.

What you will Learn

  • Create business value through customer and market segmentation
  • Envision future using foresighting, scenario-based design and design thinking
  • Understand the basics of UX and system design to apply it to solve complex problems
  • Test innovation models based on a proven, research based framework to help you responsibly innovate your products/services to succeed in the game
  • Analyze, track, improve, and scale your marketing strategies to drive new revenue
  • Build, manage and effectively lead great teams
  • Validate your ideas through prototyping and iterative design cycle
  • Understand your customers and other stakeholders to develop insights
  • Make customers desire your products and services using persuasive and emotional design
  • Understand the legal issues in the business sector such as contracts, intellectual property, conflicts and resolutions, transactions, and partnerships Raise funds and manage finances effectively
  • Develop successful business models for startup
  • Conduct self-introspection and mapping of growth journey

Download Course Booklet
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